Gift cards turn health care into stocking stuffer
November 19th, 2007 Posted by: Dr. Dobson
Your patients may soon come for post-holiday visits not wearing new reindeer sweaters, but carrying gift cards that can help pay your fees.
Pittsburgh-based insurer Highmark says it has made giving the gift of good health possible with the introduction of its Healthcare Gift Card. While hospitals and some practices already are in the gift-card market, analysts consider Highmark’s entry a watershed moment for the health care and gift card industries. Highmark is believed to be the first to issue a gift card that can be used nationally while also intended mostly for everyday health expenses.
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Tags: cards, health, stocking, stuffer