AMA takes uninsured campaign nationwide
January 28th, 2008 Posted by: Dr. Dobson
Washington — The American Medical Association’s campaign to raise awareness of the nation’s 47 million uninsured and to help address the problem is going nationwide.
The three-phase initiative kicked off in August 2007 with $5 million in advertising in Washington, D.C., and in the early presidential primary states of Iowa, New Hampshire and South Carolina. This year the campaign will spend about $15 million to spread the AMA’s message across the country using print, television, radio and Internet ads; healthy lifestyle events; mobile billboards; and profiles on the popular social networking sites MySpace and Facebook.
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