"Health & Medical News"

By Bob Curley

With federal research showing that its anti-drug media campaign isn’t working with kids, and Congress calling for major cuts in the program, the White House Office of National Drug Control Policy (ONDCP) has unveiled a more modest effort that focuses on an emerging threat — prescription-drug abuse — and appeals to parents rather than youth.

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Target, the megastore that brought Proenza Schouler to the people is expanding its reach this week with the first “model-less” fashion show (that will, of course, be open to the public). Instead of real models or clothing, the retailer will stage the fashion show using holograms ??” two-dimensional moving images that give the illusion of having three dimensions.
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Middle-school students in North Carolina will receive media-literacy education on alcohol ads and other media that promote underage drinking under a new state initiative, the Raleigh News & Observer reported Sept. 12.

The program, called “Media Ready,” features 10 lessons designed to be delivered in school and was unveiled this week by First Lady Mary Easley and acting U.S. Surgeon General Kenneth Moritsugu. The curriculum already is in use in the Chapel Hill-Carrboro and Chatham schools.

Popularity: 5% [?]