Youth Exposes to Alcohol Ads Declines, Study Finds
December 22nd, 2007 Posted by: Dr. Dobson
The Center on Alcohol Marketing and Youth (CAMY) says that young people were exposed to about 6 percent fewer alcohol ads in 2006 than they were in 2001, with exposure to print ads on the wane but youth exposure to alcohol ads on TV rising, AdWeek reported Dec. 20.
The report,? ”Youth Exposure to Alcohol Advertising on Television and in National Magazines, 2001 to 2006,” found that a 50-percent decrease in youth exposure to alcohol ads in magazine was partially offset by a 30-percent increase in television ad viewing. Neilsen Media Research reported that spending on TV alcohol ads rose 19.8 percent between 2001 and 2006, to about $800 million annually.
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Tags: Youth, Exposes, Alcohol, Declines, Study, Finds