"Health & Medical News"

Gwen’s Harajuku Lovers fashion line is suing popular retail outlet Forever 21 for trademark infringement, claiming the clothing chain allegedly stole designs from the Harajuku Lovers line, Access Hollywood has learned. Stefani, through her Harajuku Lovers, LLC company, is seeking to stop Forever 21 from modelling clothes based on her own designs, as well as unspecified monetary damages.
The lawsuit filed in Los Angeles Federal Court implicates the mega-chain for trademark infringement by selling merchandise featuring a design “virtually indistinguishable” from Harajuku’s signature heart/box logo.

The lawsuit claims Forever 21 “changed a couple of words in the Heart/Box Trademark, which are inconspicuous and likely to go unnoticed by a consumer.” Specifically, the lawsuit claims Forever 21 used the design but changed the word “Harajuku” to “Forever” and the word “Lovers” to “Love,” reports Access Hollywood.
“We feel that both our L.A.M.B. and Harajuku Lovers designs have been infringed upon by Forever 21 and we plan to vigorously protect our intellectual property,” Stefani rep Katie Adams told E! News.
Harajuku Lovers is a clothing line under Gwen Stefani’s L.A.M.B. umbrella. The accessory line was launched in 2005 and is a tribute to the Harajuku fashion street in Japan.

As it is, Stefani isn’t the only designer to take issue with Forever 21’s fabric fabrications.
In March, veteran designer Diane von Furstenberg also filed a copyright infringement lawsuit against the chain in Manhattan Superior Court, alleging they ripped off not only the design but patterns and colors of her in-demand Ceisier and Aubrey dresses at a fraction of the price.

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