Bracelet Sends Mixed Message
November 8th, 2007 Posted by: Dr. Dobson
A bracelet designed to send an anti-drug message is being pulled from the market for unintentionally doing the opposite, the Burlington (Iowa) Hawk Eye reported Oct. 26.
The novelty bracelets, intended to be distributed during national Red Ribbon Week, are embossed with the slogan “I’ve Got BETTER things to DO than DRUGS.” But some parents said that they got a different message when reading only the capitalized words: BETTER DO DRUGS.
Positive Promotions, the Happauge, N.Y., company that makes the bracelets, said the design is one of its bestsellers but that the bracelets would be recalled and redesigned to remove any hint of confusion about the message. Company executive vice president Mark Taxel said he had received only one or two complaints about the bracelets, but that the new version would be printed in all capital letters.
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Tags: Bracelet, Sends, Mixed, Message